And yet, it's possible to make AI interesting with pretty simple means. In fact, I think keeping it simple will make it much clearer to the player what's going on. Assigning sliders/values for stuff like "greed", "bravery", "anger" etc. is the kind of thing that sounds cool, but it is probably going to be too subtle. It might be a better idea to have something like "greedy" as a single trait that some critters have and other don't. In the original Rogue, for instance, orcs would always head over to pick up treasure. That kind of behaviour is instantly recognizable.
I get that you want something a bit more complex than that, but what I'm getting at is that hard and fast rules might be a better idea than weighing many subtle inclinations against each other. I do think it's a cool idea to have NPC and monster AI that brings the world alive with people doing their chores (farmers farming, cartographers exploring …) and killing time (going to the tavern, enjoying a game of cards), and can be influenced in different ways (an NPC who randomly hates canines will join you if he sees you kill a dog (but beware of being caught in the act by the owner), a carrion crawler can be lured onto a trap if you use raw meat as bait, etc).
Also, consider that these kinds of systems should affect gameplay in a fun and visible way. For example, a creature who goes around hoarding treasure might be uninteresting: it will mostly act of out the player's sight, and it results in levels where all the loot is in a single place, overriding your careful loot-distribution algorithm. A bit of pure flavor is ok, but direct your efforts towards stuff the player can use in some way. I remember this old platformer Abe's Odyssey, which featured a crablike monster that would chase (and instakill) the player, but which hated other monsters of the same type even more. So if you could lure two of them together on the same platform, they would ignore you for a while and start fighting between themselves. Flavor and tactics baked into one.
As always,
Minotauros