Clubby – inaccessible, requires lots of explanation. Makes you feel like a cool insider when you use jargon, but hopefully by now, as developers, we can all agree that not making potential future players feel stupid is better for business in the long-run....In the indie game space, design and marketing are often so tightly linked that we may forget the power we have over our product's message. We aren't used to the idea that we're shaping the player's narrative about our game – that the terms we use on our websites, in our Kickstarters, or elsewhere in our marketing might skew the attitudes of our fans, and our industry.
