It's definitely more of a sim-game than a roguelike. The combat especially looks unusual.
The idea that you can, essentially, make and script NPCs is compelling, but the account limitations, imo, cause some problems. If a player could, expressively, build a town all Dwarf Fortress style by scripting a number of NPC occupations and allowing a society to grow based upon those. Players more interested in simulation and creation (minecrafters and dwarf fortressers) would have a lot of fun working together to make towns and cities and such-- while the roguelikers would have a lot of fun looting, pillaging, and destroying said things. Then you could conceivably attract both genres of players in a manner in which neither compromises one another's play style.