I think Thomas has made his Facebook move in a weird way. What he did is "if you are a fan, add me as a friend". I think that friend lists should be for real personal friends (of course some of them might come from the ADOM community), and ADOM fans should join a fan page. This would be probably actually even better for promotion than what he did (I see when my friend becomes a fan or a friend, but if I don't know what ADOM or Thomas Biskup is, seeing "is now a fan od ADOM" makes me interested what ADOM is, and seeing "is now friends with Thomas Biskup" makes me think it is just some person that I don't know). (I think I should mention this on his blog, but it requires registration to leave a comment, and I don't want to do that.)